Track Tests - Network Rail
http://www.youtube.com/watch?v=N4ul6lh0XQ8&list=PLR-kqvir97UkkE9jXN66mkSkMw7k2Dh01
This video was an advert for Network Rail to show to dangers of railways and how hard it is to here a train coming, when on a track.
At the start of the video the editing it quite jittery to create and uneasy feeling towards the advert. It then speeds up when talking about the equipment involved to make the advert more professional and high tech towards the viewers.
Non-diegetic technical beeps are added to give the device a professional feeling also, the use of these noises and the quick editing gives the same feeling of tension that some game shows have when a challenge is put forward.
The non-diegetic sound effect of a heart beating with silence, gives the feeling of tension, which makes the audience feel nervous when watching.
The pace in the video changes through out different sections of the advert. In some sections is very quick which could be a representation of the speed of a train, and some sections are slow to allow the audience to see and feel what is happening on screen.
Around 0.25 seconds cutting certain clips together can really create tension. This could have been done to show he is surrounded by this device ,and also cutting certain shots together to create the feel that the camera is getting closer and closer to him. The music at this point has been cut so the sounds of the train coming and other sounds can be herd, this could have been used to make the audience feel like there in the same room as him to make them feel nervous and slightly scared.
At the end of the clip there is a link where you can take the test yourself, and it really does make you think and scares you slightly if you get it wrong.
http://www.youtube.com/watch?v=N4ul6lh0XQ8&list=PLR-kqvir97UkkE9jXN66mkSkMw7k2Dh01
This video was an advert for Network Rail to show to dangers of railways and how hard it is to here a train coming, when on a track.
At the start of the video the editing it quite jittery to create and uneasy feeling towards the advert. It then speeds up when talking about the equipment involved to make the advert more professional and high tech towards the viewers.
Non-diegetic technical beeps are added to give the device a professional feeling also, the use of these noises and the quick editing gives the same feeling of tension that some game shows have when a challenge is put forward.
The non-diegetic sound effect of a heart beating with silence, gives the feeling of tension, which makes the audience feel nervous when watching.
The pace in the video changes through out different sections of the advert. In some sections is very quick which could be a representation of the speed of a train, and some sections are slow to allow the audience to see and feel what is happening on screen.
Around 0.25 seconds cutting certain clips together can really create tension. This could have been done to show he is surrounded by this device ,and also cutting certain shots together to create the feel that the camera is getting closer and closer to him. The music at this point has been cut so the sounds of the train coming and other sounds can be herd, this could have been used to make the audience feel like there in the same room as him to make them feel nervous and slightly scared.
At the end of the clip there is a link where you can take the test yourself, and it really does make you think and scares you slightly if you get it wrong.
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